Programme Overview

The degree is designed to give a broad knowledge of the functional areas of management and their interconnection, while also allowing for specialization in a particular area. Future leaders will need to balance the goals of economic success with the constraints of greater social and environmental responsibility. This career-oriented programme prepares students for a variety of management careers.

Objectives

BBA degree is equipped to meet the needs of dynamic national, regional, and global business environments. A student studying business administration will be exposed to all fields of business education that include general education, information systems, business and management education.

The objectives of the programme include:

1. Enhancement of understanding of various business functions.
2. Enabling students to synthesize theory and practice.
3. Developmentof a capacity in students for critical enquiry, logical thinking, and analytical skills.
4. Building student’s general education skills in areas like management, communication skills, and IT.
5. Inculcation of values and ethics in students through academics.
6. Motivating students for lifelong learning by exposing them to various sources of information.

Programme Code

3121

(English Medium)*
*(Study Material may be made available in English Medium.
However, a student has the option of writing the Exam in English/ Hindi/ Punjabi language except for
DLIS114 (Library Classification Practice) and DLIS117 (Library Cataloguing Practice)
courses which are to be attempted only in English Language.)

Programme Duration

Min. Duration 3 Years
Max. Duration 6 Years

10+2 in any stream or equivalent

Eligibility, admission criteria or any other condition mentioned here in or otherwise for admission to any programme is subject to change as prescribed by the university.