Programme Overview

BBA Digital Marketing in collaboration with Upgrad, it is three years Graduate Program in Digital Marketing comprising of requisite professional management learning of various functions with expertise in the area of digitalization. Digital Marketing explored the fast-moving industry, which has witnessed enormous growth in a relatively short period of time. A demand for appropriately skilled personnel is compounded by the need to develop the associated infrastructure including expanding existing organisations and building new ones.

Digital Marketing which will be guided by industry experts- Upgrad.The program intends to impart hands-on knowledge on a wide range of applications and techniques used in the field of Digital Marketing.

USPs of Digital Marketing:

• Lectures by Industry Expert – alliance with Academic partner
• Placement / Internship Opportunities
• Assistance for obtaining
• Real-Life Projects

Online BBA in Digital Marketing offered by Manav Rachna Online specifically to give learners a solid grounding for a lucrative career in the dynamic field of Digital Marketing. This Online BBA in Digital Marketing is appropriate for working professionals, entrepreneurs, and job-market seekers who want to engage in organizations and skilled jobs.

After completing BBA Digital Marketing one can expect the following job opportunities:

• Digital Marketing Specialist
• SEO /SEM/Analyst
• Digital Manager/Executive
• Social Media Manager
• Copy Writer
• Content Marketing Manager
• Client Servicing Manager

Courses offered is towards dealing with: Building Website and Search Engine Optimization, Google Analytics, Lead Generation and Online display, Online Social media marketing, Marketing mobile Web, Content marketing & E-Commerce and Integrating Marketing.

OUR OBJECTIVES

Digital Marketing gives in-depth knowledge and prepares learners for careers in various aspects with practical inputs that make it easier for the learners to hedge into any business sector and explore any domain.

• Digital Marketing involves marketing to consumers through any number of digital channels. This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
• Digital Marketing concepts, theories and models apply exclusively to the domain of digital marketing and communication so that the learners are able to understand similarities and differences between marketing and communicating in the digital world.

• 12th passed